Leaving “Physically fit,” I look at a second ad, this time using equity theory. This idea suggests that the ideal relationship is one where resources, responsibilities, and benefits are spread equally. (Aronson p. 290) Here we find “young professional seeks tall, into sports, sense of humor,” a 28 year-old woman from Pittsburgh. Right away, she describes her desire for equity in the potential relationship, mentioning that she has a degree and makes good money; a man wouldn’t need to provide for her. However, her desire for equity also extends to the man. She notes that a mate would need his own job, place, and car. This suggests that she does not want to be a sugar mama any more than she wants a sugar daddy. Lastly, she mentioned that she enjoys art, and that she wants a man with an equal interest in the arts and culture. It seems here that the operative idea is equality.
After looking at “Young professional,” I search one last time. Now, I use social exchange theory, which holds that the best choice for a partner is one that can provide them with the most benefits at the least cost. (Aronson p. 287) I quickly find “Long term beneficial relationship,” a man seeking a woman in Pittsburgh. He describes himself as ready to get down to business and his ad is all about the benefits. He waxes on about everything he will provide for his partner, including fast cars, dinners, museums, and living life to the fullest, while never providing any sort of requirements for his mate but that she is attractive and enjoys all these things. While this certainly seems like a good setup for any woman, one has to wonder how long such a one-sided relationship would go on for in good standing.
After looking through the jungle that is the craigslist personals section, it seems that I have found three people looking for love, or something like it, using three different strategies. Some cite their physical fitness for mating; others stress their desire for an equal partnership, while many simply explain all that they can do for a lover. What they share is a desire to find a partner that wants the same out of a relationship that they do, and Craigslist seems to be yet another coral reef in a sea of single fish.
Aronson, E., Wilson, T., & Akert, R. (2010). Social psychology. (7th ed.). Upper Saddle River, NJ: Pearson Education, Inc.
Physically Fit - 47 (North Pgh)
Hi, I am a very active…