The following essay discuss the concept of positionality and how this may impact on any research one undertake. I have try to discuss all different concepts of Positionality and critically review…as I have try to explain that how they all are interrelated to each other and how can we apply all theories as a whole . How each standard theory contradict the other and made the study very complex one. The essay discusses the concept of positionality and how this may impact on any research one undertake. I have try to explain that how they all are interrelated to each other and how can we apply all theories as a whole . How each standard theory contradicts the …show more content…
As I have studied science at my undergraduate level I believe we cant explain any research by sticking to one class of paradigm any research can be concluded if its based only on Interpretive or positivism both as for me experiments are vital to prove anything but many hypothesis can not t be just rejectd as they cannot be explain with any simple experiment. Science itself is complex an d when we talk of Market and its research don’t forget we r dealing with Human which is more complex than any complicated science formula we rdealing with machine which has soul( again can not be proved with any experiment) emotions ( thousand of thesis written on Psychology) feelings’ men can undergoes many emotions in just time period of 10 min.and when we talk of this Men as an object for any market research we just cant fit them in any one philosophical paradigm and explain why he behaves sometime the way he behaves.
Social behavior of an human is diverse and has multidimensional characterstics and choosing of methodology for one research has to be decided carefully. Human research is more exciting and